Market Validation
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19.8 million with internet access
46% internet penetration with a 4% growth rate.
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9.4 million Smartphone users
16.4% Smartphone adoption with a 36% growth rate.
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~3 million active users on food apps
Over 1.8 Million were registered between 2019-20.
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6.4 million addressable market
Smartphone users not registered on any food apps.
